Top 5 Reasons YOU Need SEO

Search Engine Marketing Chicago

1. Because I said so. Just kidding, kind of.  Well, most marketing professionals now understand the importance of SEO (search engine optimization).  We’ve seen the sites that look beautiful but bring in no new business and serve almost no function in the overall goals of the business. To us, that’s just tragic! SEO helps drive traffic to your site and will help connect your targeted audience with you, your business and your services.

2. Because everybody’s doing it!  In all reality, it’s becoming an industry norm for most businesses. Without it, you won’t be able to compete.  It’s the new yellow pages..well it’s much more than that.  It’s more than reference or a list of potential businesses.  It provides your customers the information they need to decide if you’re a good fit for them or not.

3. The leads are STRONG…like bull.  Since the consumer has sought out your exact services and found you due to a relevant search query that they’ve made, the leads from SEO tend to be much stronger than that of other forms of advertising.  It’s easier to convert a lead that’s already read your website, knows what you stand for, and is informed about your services.  Your beautiful website has now made an excellent first impression, and this consumer is ready to open their wallet and buy whatever it is you provide.

4. Because it’s the absolute best way to invest your marketing dollars.  Yes, I said invest.  SEO is an investment beyond it’s actual initial ROI.  Even after your campaign is complete and you’ve grabbed that top spot on Google, Yahoo, & Bing, your investment continues to bring you new business until your competition catches on and pays to outranks you.

5. That one crazy customer could ruin your rep!  We keep track of what people are saying about you and your business on popular review sites.  This means we’ll catch that a negative review that otherwise would go unnoticed and deter new business inquiries.  In this day and age, you NEED someone in charge of your online reputation. Let’s face it, there’s always that one client that isn’t happy no matter what you do. We’ll help get the voices of the 99% percent of happy clients published and outshine your “Negative Nancy”.

 

A major Google algorithm change may have bigger economic impact than rising oil prices!

New Google Algorithm Shakes Up The Web

They even tell you up front, "Hey! We're constantly changing!"

Written by Resources for Entrepreneurs Staff

Published: 2/24/2011

Reposted by Grace Rizza

Website Marketing Chicago

Forget rising oil prices. A new Google algorithm may have a bigger impact on the economic fortunes of many companies.

Google announced today that it has rolled out what it calls a pretty big algorithmic improvement, designed to improve its search results.

The company blog notes that the “update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Given the number of companies that depend on Google for organic search traffic, a major algorithm change like this arguably impacts the global economy as much as other large economic trends, such as the rising cost of oil due to tensions in the Middle East. Winners can quickly become losers, and losers can quickly become winners.

According to the official blogpost, 11.8% of search queries have been “noticeably” updated. Google-powered traffic at our own site, gaebler.com, dropped 40% after the latest algorithm change, suggesting that we add less value to the world than we had hoped, at least in the eyes of Google.

The new Google algorithm update follows weeks of industry news about Google’s dislike for so-called “content farms” — arguably defined as sites that copy content from other sites and/or sites with low levels of original content. In response to a Google user uprising against content farms, Google provided protesters with Personal Blocklist, a new extension for its Chrome browser that allows users to block certain domains from appearing in their Google search results.

In its announcement today, Google noted that this update does not utilize the new data they are getting from Personal Blocklist. They did, however, indicate that they are “very pleased” to report that 84% of the top domains requested to be blocked by Personal Blocklist are also impacted by the algorithm change.

For small business owners who regularly visit our site and rely on us for small business news, we recommend that you closely watch your search traffic in the days to come to see if you have been negatively impacted by the new Google search engine algorithm.

If your rankings are lowered, you are either a “false positive” casualty of the new algorithm – a site that is undeservedly adversely affected by Google algorithm changes – or you may need to take a long look in the mirror and ask yourself whether your site consists largely of shallow content that is not truly original and valuable to your site visitors.

 

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Google Shakes it UP!

A shake-up in Google search. In the midst of an antitrust investigation for favoring its own businesses and advertisers in search results, Google has announced a substantial change to its search algorithm.  The company is responding to complaints from users who’ve been frustrated with the low-quality sites they’ve gotten from search results. “Google said Thursday that it had made a major change to its algorithm in an effort to improve the rankings of high-quality Web sites in its search results—and to reduce the visibility of low-quality sites,” The New York Times reports.  “While the company did not say so explicitly, the change appears to be directed in part at so-called content farms like eHow and Answerbag, that generate articles based on popular search queries so they will rise to the top of the rankings and attract clicks.”

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