Dental Marketing Houston

When considering hiring a dental marketing company for your dental practice in or near Houston, TX, consider Identity Dental Marketing.

There are a variety of reasons Identity Dental Marketing is the best choice for your practice growth.

dental marketing houston

1.  Identity Dental Marketing is made of a small group of marketing experts that have in-office experience in the dental field.  They understand the unique challenges that arise when marketing a dental office.  They understand the dental field and niches and they will effectively get your message to stand out.

2.  They recommend the marketing methods with the highest return on investment and can work within just about any marketing budget.

3.  They don’t require long contracts or lock you in to a no-compete agreement.  Their work will speak for itself and your success will create your loyalty.

4.  They are experienced in a variety of marketing media.  They are experts at internet marketing for dentists in Houston, social networking, web design, to direct mail, radio advertising, graphic design, branding and more.

When hiring a marketing company, make sure they have a deep understanding of your goals and your business.  For more information, contact the owner of Identity Dental Marketing directly at 847-773-5418

 

Facebook Dental Marketing

 

Templates vs Custom Websites

You know, as a business owner, that your website is a crucial selling point for your business. You also may have purchased a website in the past that you were less than satisfied with.

As I’m meeting with more clients, I’m learning how little most people really know about websites and web design. Many people think that a custom site is the only way to go and that it’s always going to be better than using a template site.

I want to talk about the top website myths.

1. Myth: Template sites cannot be optimized on Google.
This is very false. Google has a variety of ranking criteria. Having a template site, especially a wordpress template can be set up specifically for SEO. Ask your web designer how this works.

2. Myth: Custom sites are always nicer. When you hire someone to design a website for you, you really have no idea what they will design. They could come back to you with a design that you really don’t like. A template site allows the client to see the general design before making a commitment and purchase.

3. Myth: Template sites can be recognized by viewers. Most templates have come a long way! You can purchase really professional template designs for under $100 for customization.

If you’re considering a website, email us at graceknowsseo@gmail.com.

 

SEO Presentation & Prices

 

3 Tips for Higher Listings on Google

A lot of people ask, “What can I do to get higher listings
in the search engines?”.  Here are 3 tips that have never let
me down:

1. Keyword Research – This is big.  Too many times people try to
get their sites to rank for one word searches like “cars”.  This is
too hard to do and I wouldn’t even recommend trying it.  Plus did
you know 2 and 3 keyword search terms almost always convert better
for you?  So look for 2 or 3 keyword search terms like “used cars”
or “used car dealerships”.  You’ll find it’s much easier to rank
for these.  Another trick is to look at the number of pages Google
returns.  If it shows over 30,000 pages it’s probably a hard search
term to rank for so I’d keep looking.

2. Keyword Location — Put a paragraph containing your keywords
towards the top of your page (or at least at the beginning of your
content) .  Also put the keyword phrase in your title and meta
description.  Don’t over stuff your page with the keyword phrase.
Overuse can hurt you here.

3. Number of Words on the Page – Keep this around 350 words.  You
can still rank well for pages that don’t have this many words, but
remember the search engines love content and 350 words seems
to be the magic number.

So there it is.  3 quick tips that you can use to get better search
listings.  You can also use the free article spinning tool to
re-purpose your content for more than one search phrase.  Don’t try
to have one page rank for more than one search term.  It’s much
easier to just create a new page specifically tailored to the
search term you researched in tip 1.

Hope this helps.

 

SEO: An Important INVESTMENT

SEO is like buying a home for your website, whereas PPC is like renting an apartment.  Both serve a purpose, one is a better investment, if you can swing it!  And NOW’s the time!

SEO Company Chicago

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SEO or Search Engine Optimization is a great way to market your website. If you put time and money into SEO it’s like investing in a house. If you get rankings in the search engines, you tend to keep those rankings over time. So, if you invest $15,000 a year into SEO and then stop, you now have rankings that will continue to drive traffic to your site – at least until your competition finds ways to outrank you. This takes time and money though and the vision to know how valuable SEO really is. Unfortunately, many people still do not take SEO seriously and that gives those of us who do a big leg up.

The other big benefit of SEO is the “long tail” that it creates. With PPC, you target specific keywords and phrases in your campaign but you may be missing out on many ways that users search for you. For example a user searches for “SEO Consultant Cleveland“. You might have targeted this key phrase in your PPC campaign and that’s good. But, what if someone typed in “How to hire an SEO company in Cleveland”. Chances are, they’ll get completely different results and you might be able to rank for many more words and phrase combinations like this with SEO.

If you’re doing both PPC and SEO at the beginning of your campaign, the other benefit is that you might end up ranking in the organic listings (free) and the pay-per-click listings (paid) at the same time which will give you extra exposure and a better chance of landing clients.

 

Pay Per Call Internet Marketing

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Affordable SEO

 

SEO – Pay Per Call

SEO is crucial.

The reason why so many people avoid hiring someone to do their SEO is because it’s a very intangible thing.

There are hundreds of industry specific words, that an average business owner may not understand. For instance, when I say: We’ve chosen 3 keywords that receive about 3,500 local monthly searches on google alone.  We’re going to spend time getting your site ranked for these phrases and it will cost X amount.  You will most likely see results within 3 months.

This means very little compared to, if you pay me “X” I will get you between 15 and 30 new leads.

Another reason so many people don’t want to pay for seo, is because they don’t trust the company. Often times they’ve paid seomeone to do SEO and it hasn’t brought them results.  Maybe the keyword choice and strategy were flawed.  Perhaps the website isn’t designed well enough to convert visitors to customers.  There are a variety of reasons why their SEO campaign may have failed.

So, I have to say, I’ve come up with a way to provide SEO and charge per lead.  The cost per lead will be determined based on your competition and budget, as well as how much work it will take for me to get your site top ranked.

I still believe it’s a better value to pay a monthly fee for a strategic permanent SEO plan, but for start up companies, or business owners that have had poor internet marketing experiences in the past.. this is a great solution!

I’m sure you’re wondering how it will work.  We’ll set you up with a free website, which you can manage, maintain, and update. From there, you will be given a specific phone number on this site.  When you receive a call to this number, we will be notified.  At the end of the month, you will be charged for each unique phone call from your new website.  That way, you get exactly what you pay for.  NEW BUSINESS.

To get started, please send me an email at graceknowsseo@gmail.com.

 

Like my ring? It’s my grandmother.

3:30 AM Research. So what… I love marketing. I have ideas that will stand out. Do your business services or products stand out? If not, let’s talk about how we can make them stand out.

Email …or should I say “MeMail” me graceknowsseo@gmail.com to set up a marketing consultation. Your business may just need a tweak or creative flair to make it stand out and attract substantial new business.

Chicago Marketing Company

 

Four Reasons to Invest in SEO

Chicago Web Designers

Chicago Internet Marketing Presents SEO Stats

More reasons to invest in organic Search Engine Marketing

• 8 out of 10 people searching the internet are searching for local businesses
• 85% of these searchers click on results displayed in the natural search results section
• 63% of links displayed in the top 5 positions get clicks.
• In the past year,Pay-per-click (PPC) costs have grown 37%, and they are still rising!